Feb 3, 2015

Viacom to launch Nickelodeon streaming service

Viacom, owning Comedy Central, MTV, VH1 and other channels, has lots of content that is perfectly dsigned for on-demand video. Interestng to see how much they will rely on 3rd parties like Netflix or even Snapchat to distribute their content, and how much they will be able to build direct relations to audiences by themselves. With Nickelodeon, heavily focused on mobile and very young target groups, this could be a "(rather) low hanging fruit".