Feb 26, 2015

Which one is the first screen?

TechCrunch delivers a good overview and some numbers on second screen habits. Unfortunately, the question raised in the headline is not answered at least with some theory - but it remains an interesting one: Surely, the impulse to connect may come from a TV show, but during viewing time, the attention might switch to the so-called second screen most of the time while the TV show just delivers background noise and some conversation starters here and there.