Mar 17, 2015

Buzzfeed's new strategy

When you do not depend on real estate (display advertising) because all you do is native, content marketing and apmplification, there's no need to have people necessarily come to your digital destinations. It's sufficent if you can deliver eyeballs to your clients. That's what Buzzfeed does, and their approach to their industry is simply amazing. So they still talk about numbers like their 200mn monthly visitors, but more importantly, they talk about numbers others don't even consider: like their 11.3 billion (!) views generated on Facebook. Or 6.4 billion views on Pinterest. In January 2015 alone, by the way. A part of these views, Buzzfeed gets paid for. Here's your native digital business model in a time when destinations do not matter that much anymore.