Mar 17, 2015

Ever heard of Sovrn?

Me neither. But it seems as if it's a service that provides analytics and monetization to many independent publishers - and the tools look better than many that I have seen at huge publishing houses. Clients include The Onion and The Chive (and around a million more). Plus, they have John Battelle on board. We should keep an eye on this one as it could empower smaller, native digital companies with a native digital cost structure, to compete with the bigger publishing houses.

http://battellemedia.com/archives/2015/03/meridian-sovrn-levels-playing-field-publishers.php

http://www.sovrn.com/