Me neither. But it seems as if it's a service that provides analytics and monetization to many independent publishers - and the tools look better than many that I have seen at huge publishing houses. Clients include The Onion and The Chive (and around a million more). Plus, they have John Battelle on board. We should keep an eye on this one as it could empower smaller, native digital companies with a native digital cost structure, to compete with the bigger publishing houses.