Mar 17, 2015

Facebook Atlas - early phase

To me, the coverage of Facebook Atlas is not nearly as big as its impact on the digital landscape may become - the promise of being able to deliver display targeted to your FB profile, on third party sites, sounds like Google before AdWords to me. At least, there is some coverage, comparing Atlas to Double Click on Social Times.

http://www.adweek.com/socialtimes/adoption-of-facebooks-atlas-growing-quicker-than-googles-doubleclick/301782

http://www.adweek.com/socialtimes/facebooks-atlas-vs-googles-doubleclick-whos-gaining-power/616981

Bonus: Facebook acquisition of "TheFind", immediate shutdown, integration into the Facebook platform for better shopping recommendations and retargeting abilities.

http://www.adweek.com/socialtimes/what-facebooks-acquisition-of-thefind-means-for-the-ad-industry/617046