They are not the only ones who are standing at a crossroads - will we be a software or hardware company? Software has more scale potential, but is also subject to highest competition because of pretty low barriers to entry. Hardware may be risky when smartphones can more or less substitute whatever it is your hardware does (who still owns a dedicated digital point&shoot camera?).
Nintendo at least explores the software side of things, brings its characters and games on mobile phones.
Of course, the "next generation" of hardware is being developed, too