May 5, 2015

How vox.com approaches publishing on Facebook

Somewhat older, and yes, biased - it is a Vox marketing blog - but very interesting to see the approach and especially the emphasis they put on Facebook publishing as the social network grows in importance as a traffic source and insights/data generator.

http://marketing.voxmedia.com/2015/3/23/8208013/vox-dot-com-facebook-case-study-2015

2015 tech trend report

A nice slideshare presentation by web media group including one-to-few publishing, bio-interfaces, 3d printing, etc. etc. What I like is not only that it covers trends, but how - with key insights in one sentence, examples, and a watchlist.

http://de.slideshare.net/webbmedia/2015-tech-trends

Facebook threatens YouTube through its superior distribution approach

In the article linked below, it's an example from the NHL playoffs. But it could be anything. Facebook announced it has 4 billion video views a day (although a video view is counted when it plays for 3 seconds, and with autoplay in newsfeeds, that has to boost numbers). But the massive reach Facebook has is only one side of the story - in monthly active users (MAU), YouTube is not far behind Facebook. But to discover content on YouTube, you need to a) be a subscriber to a channel and get (sooo 90's) an email with links to a new upload, b) search for a video or c) see it being shared on social media - mostly Facebook. With c) declining, Facebook has a superior distribution approach because of the newsfeed algorithm which will make it possible to distribute a video to an audience that didn't ask for it or actively tried to find it. And in most cases, this will make the majority of views.

http://recode.net/2015/04/25/why-youtube-should-fear-facebook-the-nhl-playoffs-edition/

It's only a matter of time until most companies optimize their videos for Facebook instead of YouTube. Just like many publishers already optimize their stories for Facebook instead of search. Interesting example is PopSugar's approach described here:

http://digiday.com/publishers/popsugar-went-zero-14-mil-facebook-video-views-month/

Search evolves into a personal assistant

We all know Siri, and Cortana, and yesterday, when I gave a talk, and I mentioned the word Google here or there, a "stray" mobile phone close to the stage was happy to listen to my commands. We are getting used to talking to our computers, just like in the movie "Her", and the change in interface also changes the way we interact with the respective services. More and more, we are not entering "search terms" or "keywords", but are issueing commands. Google introduces this change also to the web search engine. You can make the search engine "your slave" - just tell it what to do.

http://www.fastcodesign.com/3045429/googles-new-interface-just-tell-it-what-to-do 

How technology is changing storytelling

Very interesting and informative video essay about the influence of technology on storytelling. The video is actually named "Is technology changing storytelling?", but that's more of a rhetorical question. The video can be found here:

https://vimeo.com/122948501

and what I love (and see far too seldomly) is when an author also publishes a list of links & sources to a piece. That's what editorial work should always feature in our times:

https://justpaste.it/k3tb