Jun 25, 2015

20% swipe right on Tinder advertising

I have written about Tinder advertising before, and I think it's a great way of integrating advertising that does not heavily interrupt your experience and still can make Tinder a lot of money.
Apparently. one in five users actually "match" with a brand, opening a conversation, which is an amazing number. This will, with more and more brands and campaigns, very likeley fall below 10%, but considering the fact that you are more likely to survive a plane crash than to click on a banner ad, everything north of 1-2% is great anyway.

http://time.com/3931132/tinder-brands/