Jun 4, 2015

Digital advertising according to PWC

PWC have "discovered" what we all knew, but for independent consultants it is good to be able to underline what you have been telling your clients for two years now with "approval" of a brand like PWC: Digital advertising changes. On the one hand, you have the three big topics of social, mobile, video (social is missing in the PWC), on the other hand advertising is polarizing: quantitative approaches (programmatic) and qualitative approaches (native) that are not mutually exclusive.

PDF with "four trends" mobile, video, native, programmatic here:
http://www.pwc.com/en_GX/gx/global-entertainment-media-outlook/hot-topics/assets/hot-topics-four-forces.pdf