Jun 2, 2015

Digital transformation: Lego launches digital game

Stories of digital transformation are the most inspiring and interesting to me. Here's Lego who will not stop selling their little plastic bricks at least until we can print them at home, and have moved a lot forward during the past years. Lego movies by users are popular on YT, StarWars and Simpsons editions were extremely successful, and also digital offers keep coming: They just launched a Minecraft style game. A 1:1 translation of their physical approach, actually.

http://time.com/3903779/lego-minecraft/


Interesting lego stories:
http://missinglink.newfrontier.eu/en/blog/Pages/lego.aspx

http://www.fastcompany.com/3027147/leadership-now/how-lego-survived-against-all-odds-and-you-can-too