Jun 25, 2015

Google Study about App engagement (and re-engagement)

I assume the study is a bit biased towards search, but anyhow we can find a few interesting statistics in Google's research with over 8000 users here. For example, (a to me surprisingly high) 26% of installed apps on a phone are used daily. Social and messaging dominate. And yet, around 25% of apps downloaded are never (!) used. I don't see how these numbers go together unless users bother to uninstall more than to open an app, but again: the tendency is clear. Plus, I wonder how such a study can go on without mentioning notifications. See for yourself:

Full PDF:
https://think.storage.googleapis.com/docs/mobile-app-marketing-insights.pdf