Jun 16, 2015

How TV newsrooms are using native Facebook video

They are not reinventing the wheel, but with more than 70% of video on Facebook being uploaded directly (that number being well below 50% a year ago), and 4bn video views a day, Facebook has now a way better infrastructure to directly target your audience with moving images than YouTube. Some examples in this article:

http://www.pbs.org/mediashift/2015/05/how-tv-newsrooms-are-pushing-original-video-on-facebook/