Jun 25, 2015

Hulu paid 160mn for 5 years of Seinfeld

Old news, but remarkable: Hulu reportedly paid 875,000 USD per episode of Seinfeld - for 180 episodes and 5 years of VOD rights. That makes a little over 14,500 USD for each episode each month. Not so easy to bring this money back, so, similar to sports rights, i guess their excel files will show assumed additional spill-over-effects (and the effect that Netflix won't have Seinfeld). If you spend this money on rights, you should also have a nice budget to activate those with marketing, so Hulu launched a Seinfeld apartment replica in NYC, which is pretty cool for a TV show advertisment to create ongoing buzz.


Apartment
http://venturebeat.com/2015/06/24/hulu-opens-seinfeld-apartment-replica-in-nyc/

Deal
http://variety.com/2015/tv/news/hulu-seinfeld-licensing-160-million-1201483537/