Jun 3, 2015

Imgur introduces native ads

Here's another player going "native": Pic-sharing site Imgur. Especially one quote from this article is remarkable, and it could come from anyone who offers native ads: "We want Promoted Posts" to be just as good if not better than the other posts that have made your way into your stream. We hope they'll entertain you, inspire you and help you discover cool things you didn't know about". Ad tech, pricing/business models, turning native into leads and all this may be complex, but a creative that will meet the criteria from this quote will be the major challenge for native advertising and "sponsored stories".