Jun 3, 2015

Instagram will get integrated in Facebook's ad-buying tools

According to this TechCrunch article, Instagram will be integrated in (or get its own version of) the self-service ad-buying we know from Facebook. I assume that the majority of Instagram users have integrated their profile/sign up with Facebook, so the interest targeting from Facebook can be used there for advertising, too. For younger target groups that skipped the whole Facebook thing, I am keen to see how a targeting can be achieved. Instagram ads will include "sign up", "buy", "install" buttons and the app gets its own in-app mini-browser, just like Facebook.