Jun 25, 2015

Instagram's search & explore overhaul

One of the key issues for Instagram users is exploring and finding new accounts to follow since "reposts" can only be done via 3rd party apps and possibilities for one user to recommend another one are pretty limited. Plus, Instagram can deliver a lot more value than just a stream of feeds - anyone who played around with a few hashtags can imagine. So it was a matter of time until they added some features to their search, and interestingly enough, they focused on location based exploration tools, trending tags and added a curated section. Maybe it is not always and only algorithms that will do the job.