Jun 2, 2015

Integrators and metaservices

Apps do hardly communicate with each other, if at all, and their data is not under control for their users. We use them as silos but never really ask the question, what would happen to, let's say, a tripadvisor site when i could take my past open table reservations, google search profile and swarm checkins with me? Wouldn't it make the whole experience a lot better? John Batelle describes "metaservices" and their ability to integrate, and how that will be one of the abilities that will determine success for new services.

http://battellemedia.com/archives/2015/04/integrations-and-metaservices-for-the-win.php