Jun 2, 2015

Mobile first? Focus on screens, not devices.

Intercom's blog becomes one of the nicest sources for digital strategists. Paul Adams has published a number of great articles, and here is one more. He sees "mobile first" (what everyone is doing right now) as a strategy that may not always be the right answer, and makes a compelling statement that mobile - or fragmentation of screens - forces businesses to understand "the job" first, and then figure out which screen is best suited to accomplish "the job".

https://blog.intercom.io/why-mobile-first-may-already-be-outdated/

More thoughts on this:
http://readwrite.com/2015/05/27/mobile-first-strategy-wrong-business-enterprise