Jun 25, 2015

Native advertising: WPP, Snapchat and Daily Mail team up.

Interesting combination here. "Truffel pig" is a cheesy name for a native ad agency, but the most interesting thing is Snapchat's participation. The more you think about native advertising, the more you realize that distribution of "sponsored stories" is the key thing, although for many ad agencies and journalists the creative challenge seems to be huge. But after that, it's finding the right audiences, and that's where Snapchat will ad something valuable to this agency.

http://www.theguardian.com/media/2015/jun/23/daily-mail-wpp-snapchat-launch-native-advertising-agency