Jun 16, 2015

Site speed / performance is even more critical on mobile

"If you need Facebook to solve the page load problem, then as a media entity you need to be darwined."

As one major advantage of Facebook Instant articles the company promoted its way better performance compared to links opening in Facebook browser - that often take 8 seconds to load, an eternity on mobile. This article shows how critical this is,

http://om.co/2015/05/14/on-the-mobile-web-slow-speeds-kill/

more about performance and instant articles
http://www.wired.com/2015/05/instant-articles-facebook-shows-us-paper/