Jul 24, 2015

"Download our app" interstitials can be counterproductive

Many people seem to be annoyed by huge interstitials on mobile websites promoting the respective app of a provider instead of showing the content right away. Google plus has now puublished their results and they are stunning, showing more proof that the mobile user is even more impatient than we may have thought - with their interstitial, 9% clicked on "get the app" (the article linked below does not state how many of them ended up downloading the app) and an amazing amount of 69% of users abandoned the site without viewing the content they initially wanted to see at all.

http://googlewebmastercentral.blogspot.co.uk/2015/07/google-case-study-on-app-download-interstitials.html