Jul 2, 2015

Facebook Video gets serious

A 45/55 split, just like YouTube, is the offer Facebook gives content owners to capitalize on their video uploaded to Facebook. Given the crazy reach Facebook has and the huge amount of video views - the NBA had 100mn views during the finals - this will be attractive even for those who already have a running pre-roll business on their sites. And 45/55 is the negotiation base for those with premium content, like sports or MCNs (bizarre, but in their own way, both are premium).

Since Facebook will play the ads .- for now - in between video plays (before seeing a "related" or "suggested" video), wait for a new optimization discipline to come: how to hack the "Facebook suggests" code.