Jul 24, 2015

Social Logins overview for Q2 2015

Great overview on the use of social logins. Identity providing is, in my eyes, an underestimated business. Given that Facebook leads globally in this area, and their ability to a) individualize (and "socialize") each page that has a Facebook-logged-in user and b) to play out targeted advertising to these users, based on their Facebook profile, once a site would integrate their ad server, I think this can be a huge business.

http://www.adweek.com/socialtimes/q2-facebook-still-most-popular-social-login-provider-infographic/623914

Interesting Infographic on Social Logins:

http://www.adweek.com/socialtimes/gigya-privacy-personalization/623408