It's kind of an instant article, only fopr advertising. with autoplay video and image carousels. See the demo video... advertising on mobile is still one of the biggest issues the publishing industry has to solve. Native will not be the answer to all problems, and real time bidding/programmatic will only work well with ... the right format. And I don't mean skyscraper versus medium rectangle, but rather targeting and media format. The only ones who seem to be seriously developing and testing new things are Facebook.