Sep 23, 2015

In the US, apps (continue to) kill the mobile web

New numbers are in, and the trend continues. While in 2013 the split in the US was 80% apps and 20% mobile web (in time spent), we now have 90% apps and 10% mobile web. And the time spent, in the same period, has significantly increased from 2:38 (hours per day) to 3:40.

http://uk.businessinsider.com/time-spent-mobile-browsing-vs-apps-2015-9