Sep 23, 2015

The end of the ad supported web?

I dislike all these "This is dead"... "that will die"... "the end of xyz" headlines. But this article is worth reading since it at least points out which problems display advertising will face in future. And there are some huge ones: first and foremost, the mobile shift as such. Second, at least in the US, the mobile shift drives people into apps. Third, ad blockers on iOS.... and so on.

http://venturebeat.com/2015/09/22/hurrah-its-the-end-of-the-line-for-the-ad-supported-web/