Sep 8, 2015

The whole model of search may change

Facebook challenges Google on so many levels. With most publishers, Facebook is already the #1 traffic source, unthinkable only a few years ago, and with instant articles and suggested video (in-stream) and atlas (destination) they will get into the value chain of virtually any publisher in the world. As they announced M for Facebook messenger, we could take it as a serious sign that Siri and Cortana were not pet projects or marketing gimmicks. Probably search will change (also consider Amazon's Dash & Echo activities), and who knows if Google is in a pole position here?