Oct 24, 2015

Demographics of Social Media Properties

Very interesting overview by Verto Analytics about the distribution of users on social media properties and which target groups tend to use which social service more. Facebook again proves to be the great dominator, Google+ shouldn't be included at all, but then it is interesting to see how KiK, Snapchat, LinkedIn and other services are positioned vs. Facebook including its own messenger and What's app. These are numbers that are rarely found and are typically drowned in statements like "there are 400mn people on Instagram, I bet our target group is among them, so shut up".

http://vertoanalytics.com/2015/10/the-demographics-of-social-media-properties-looking-beyond-downloads/

Oct 21, 2015

(German) Deutscher Entertainment und Media Outlook von PWC

Einige hilfreiche Zahlen über den deutschen Markt 2014 und seine potenzielle Entwicklung bis 2019. Big Picture: Print leidet massiv, TV stabil, Online wächst, mobile Advertising ist die große Herausforderung - wissen wir alles, hier aber bekommen wir Zahlen dazu, die einen PWC Stempel tragen. By the way: Dort tut man immer noch so, als würde man mit einer Studie wertvollste Leads generieren. Also müssen wir alle uns als "Birol Ekmek" registrieren, mit irgendeiner Uralt-Hotmail. Dafür PDF und Excel-Export.

https://outlook.pwc.de/

Oct 7, 2015

[Infographic] The European Video Streaming Challenge

Great numbers I have not seen before in any article about Netflix or their competitors, compiled by Statista and published by Horizont, about Video on Demand and OTT offers in Europe. Some highlights include that Germany with less than 10% of population using SVOD (compared to approx 30% in US and Canada) shows a big potential, and that in 2015, German SVOD market reaches 175mn USD (projected 473mn by 2020) and the US has reached 4,7bn (!) in 2015.

Great infographic.

http://www.horizont.net/news/media/15/Stati-zei-die-weltwe-Entwickl-des-Videostream-Mar--142917.jpeg

Facebook video vs YouTube video

A few weeks ago, news headlines stated that both platforms are on par now with approx. 4 bn video views daily (and recently, Snapchat said they have 4bn views daily, too). Whenever I talk about these numbers, I always mention that Facebook counts a video view when an autoplay video has been going for three seconds, and that in "minutes delivered", YouTube ought to be way ahead of Facebook. Well, now we have some numbers. I will switch to "years delivered": The world spends 46,000 years (!) every day in front of YouTube. In the US: 8,000 years streamed daily. And on Facebook? 713 years.

So that's that.

http://venturebeat.com/2015/10/02/facebook-v-google-in-digital-video-battle-youtube-is-11x-bigger/

Facebook Atlas Value Calculator

Maybe I am over-estimating what Facebook Atlas is expected to deliver over the next years... but I think it will be huge. Like mega-huge. One small indicator for that: Openly targeting cookie-based delivery of ads (which basically the entire market does) and comparing it to people-based delivery (where Facebook is the grandmaster and no one can even think about competing). Imagine they will be able to lobby cookies away one day. Chances are not so bad - every normal user hates cookies.

http://atlassolutions.com/2015/09/28/introducing-the-atlas-value-calculator/

Google's AMP project aims to slow down or kill Facebook Instant Articles

At least that's my take on it. One of the key arguments for Facebook to persuade publishers into Instant Articles is that they load ast, offer a slick user experience, simplay work brilliantly - while most mobile publisher pages would not be optimized for Facebook browser, work slowly, etc.

So Google helps publishers in its DNI initiative with a huge open source project. When they launched the initiative, my interpretation already was that this was aimed to defend against Facebook (http://epapa100.blogspot.de/2015/05/my-take-on-googles-new-publisher.html), but now with the headline "Instant. Everywhere." it should become very clear where they are heading.

https://www.ampproject.org/

Ad Blockers on iOS can now also block ads in native ads

I always thougt a) Apple is planning to kill Google by making everyone build apps instead of websites, b) offer a a superior in-app-search-engine to Google, and to do so they would allow ad blockers on (mobile) websites so everyone moves to native apps and uses iAds as a service.
Now they even approved an app that blocks adds in native apps, even in their own.
Someone explain this to me, please. Because the TechCrunch article below does not.


http://techcrunch.com/2015/10/06/apple-approves-an-app-that-blocks-ads-in-native-apps-including-apple-news/#.nxx18u:EXtI

Homeland, full episode, in your Facebook newsfeed confirms FB's development to a media house

You need social networks to run a newsfeed, and Facebook has turned the newsfeed to Social Media, the biggest Flipboard anyone could imagine. So I guess the times when we describe FB as a social network should be over. With Instant Articles, Suggested Video and such they are showing a clear orientation towards becoming a media aggregator while user to user communication moves away to messengers and smaller groups. One more proof: watch the first episode of season 5, Homeland, in full length, without geoblocking, IN your Facebook newsfeed. Would love to get the stats. One day, a producer may not need a TV station to distribute their contents.

https://www.facebook.com/HomelandOnShowtime/videos/1080053292015240/

Vice Media's view of Content Marketing

Everybody and their mothers are doing content marketing currently, and I believe they are doing the right thing. Companies like Vox, Vice and BuzzFeed are considered leaders and are, even though overall with much smaller numbers, in a kind of "incumbent situation" compared to traditional media when it comes to content marketing, native advertising or branded entertainment. That's why they sound like an incumbent at times. Listen to Mark Adams, Vice Media's head of innovation, here:

http://www.thedrum.com/news/2015/10/07/vice-media-why-content-marketing-so-much-more-ad-smart-media-buy

Second Screen Tools for broadcasters by Facebook

Because of its newsfeed algorithm, Facebook is way more successful than other social networks. But the advantage to show users relevant posts that occured when they were away turns into a disadvantage when it comes to live coverage - some posts are only relevant in a very small, near realtime window. And since FB is chasing TV advertising budgets like crazy, becoming the preferred second screen (also in visibility, because in volume they probably are already) may also be a priority A objective.
To achieve that, Facebook just announced a new arsenal of second screen tools, like app voting and polling, a photo and video submission app and more. Event-, show- and sports-TV will love this.

http://techcrunch.com/2015/10/06/facebook-unveils-new-arsenal-of-second-screen-tools-for-broadcasters

Oct 6, 2015

User stats for Instagram Germany: 3.4mn, 35% u. 19yo

Facebook still does not release market by market numbers for Europe - not for Facebook, and certainly not for Instagram. But then again, they want to make money and let us use the ad planner, so we can at least make some... "educated assumptions". Instagram user statistics in Germany, some interesting numbers that should leave Twitter in the dust.