Oct 7, 2015

Ad Blockers on iOS can now also block ads in native ads

I always thougt a) Apple is planning to kill Google by making everyone build apps instead of websites, b) offer a a superior in-app-search-engine to Google, and to do so they would allow ad blockers on (mobile) websites so everyone moves to native apps and uses iAds as a service.
Now they even approved an app that blocks adds in native apps, even in their own.
Someone explain this to me, please. Because the TechCrunch article below does not.