Oct 24, 2015

Demographics of Social Media Properties

Very interesting overview by Verto Analytics about the distribution of users on social media properties and which target groups tend to use which social service more. Facebook again proves to be the great dominator, Google+ shouldn't be included at all, but then it is interesting to see how KiK, Snapchat, LinkedIn and other services are positioned vs. Facebook including its own messenger and What's app. These are numbers that are rarely found and are typically drowned in statements like "there are 400mn people on Instagram, I bet our target group is among them, so shut up".