Oct 7, 2015

Google's AMP project aims to slow down or kill Facebook Instant Articles

At least that's my take on it. One of the key arguments for Facebook to persuade publishers into Instant Articles is that they load ast, offer a slick user experience, simplay work brilliantly - while most mobile publisher pages would not be optimized for Facebook browser, work slowly, etc.

So Google helps publishers in its DNI initiative with a huge open source project. When they launched the initiative, my interpretation already was that this was aimed to defend against Facebook (http://epapa100.blogspot.de/2015/05/my-take-on-googles-new-publisher.html), but now with the headline "Instant. Everywhere." it should become very clear where they are heading.

https://www.ampproject.org/