Oct 7, 2015

Vice Media's view of Content Marketing

Everybody and their mothers are doing content marketing currently, and I believe they are doing the right thing. Companies like Vox, Vice and BuzzFeed are considered leaders and are, even though overall with much smaller numbers, in a kind of "incumbent situation" compared to traditional media when it comes to content marketing, native advertising or branded entertainment. That's why they sound like an incumbent at times. Listen to Mark Adams, Vice Media's head of innovation, here:

http://www.thedrum.com/news/2015/10/07/vice-media-why-content-marketing-so-much-more-ad-smart-media-buy