Nov 23, 2015

Strategy, not technology, drives digital transformation

Says me, the strategist. And says Deloitte, the strategy consultancy. Says MIT Sloan, the business school of the Massachusetts Insitutue of Technology. So yeah, there might be a bias. But the report is worth a read, interesting and inspiring thoughts come up, and from my experience with digitization (or digitalization), I agree with most points of their executive summary:
I also think that

- the digital agenda is driven from the top (and in most cases, that's a bad message)

- taking risks has to become a cultural norm (again, a bad message. I am accompanying a German company in trying to implement a "launch fast, kill fast" culture, and it is incredibly hard to collect the recognition someone deserves who kills a project fast instead of somehow managing to let it survive)

- employees want to work for digital leaders (see driven from the top) and that many skills have to be built within a company. There are not enough data analysts who have successfully done that exact data analysis that you will need in your company. And if they are, you can't pay them. "Bake them" instead of hiring them.

More here:
http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/