Feb 17, 2016

BMW Labs is how it's done

I am quite impressed with BMW Labs. Because I found them through a friend's post and then was reminded again by driving in a friend's BMW, and not through that 19page Wired-Special with 17 chief executives taking credit for the world's innovation efforts in general, and then showing us their loft offices in Palo Alto, Helsinki and Munich. Nope, all you get to see is a website, a service here and there (being a fan of IFTTT, I admit I am biased) and a text that states that the services from labs are not ready, may not always work, may disappear etc. If you have ever worked for a big brand that considered itself leading, you know how tough it will have been to get that approved. Check: