Mar 10, 2016

Facebook and Amazon bid for NFL live streams

I thought this would take a bit longer, especially after Yahoo's NFL experiment did not go so mega-great, with 2,3mn viewers on average (per minute) and 15mn reach overall - but these would include "tune ins" from autoplay homepage stream. On the other hand, video is the advertising future and both Amazon and Facebook don't really have a cash (or performance) problem, so why not? Keen to see whether this will affect TV rights prices and/or ratings. My guess is: not much.