Mar 7, 2016

Some Netflix resources

Every now and then it makes sense to collect numbers on Netflix - because they change so quickly. There's an article where the some VP of NBC says that OTT services like Netflix would not be a threat to traditional TV - I don't think he is delusional, it just shows how many new narratives TV needs to be taken seriously. And the NBC way of doing it is to reveal numbers. Apparently, Amazon's most watched streaming show, "Man in the High Castle", reached 2.1mn viewers (USA). Jessica Jones on Netflix reached 4.8mn viewers per episode, and Narcos 3.2mn. But we should be careful - the numbers are not from Netflix, and not from Amazon, but from a third party using audio recognition on mobile devices (called Symphony), and according to NBC, 18-24year olds spend 62 hours watching linear TV and 12 hours watching YouTube (per month).... so, TV is greatest shape ever and everything will stay the same for the next few decades. Ahem. Here's more:

http://www.adweek.com/news/television/why-nbc-says-netflix-does-not-yet-pose-consistent-threat-broadcasters-168985

A bit more on how these numbers are perceived:
http://concurrentmedia.com/2016/01/14/netflix-is-a-ratings-winner/

Going further, Netflix will spend 5bn on content in 2016, incl 60mn for a Brad Pitt movie. In comparison, HBO spent 2bn in 2015.

http://blogs.indiewire.com/theplaylist/netflix-will-spend-5-billion-on-content-in-2016-the-ridiculous-6-the-most-watched-film-on-the-service-in-first-30-days-20160107

More interesting than that mere fact is how Netflix will spend all this money. Is it a myth that everything they produce in the creative department is still data driven? It is a really long read, but extremely interesting about the influence of data on the creative process.
Worth the time to go through.

http://www.theatlantic.com/technology/archive/2014/01/how-netflix-reverse-engineered-hollywood/282679/