Apr 25, 2016

Native & mobile will dominate digital display by 2020

According to a study by Facebook and IHS, native will make up more than 75% of all digital ad spend by 2020, and 63% of that will be on mobile devices (please note that in this context, "native" is pay-to-play-advertising that appears in form and function as content; this includes the "sponsored post" on FB, although the study puts emphasis on the Facebook Audience Network as the main driver of growth).

I could not find the full research, but in these articles you will find interesting numbers and statistics about the study:

http://www.adweek.com/socialtimes/native-advertising-facebook-audience-network-study/637217

http://marketingland.com/native-in-stream-ads-63-percent-mobile-display-2020-facebook-171765



or the German takewaway on the stats here:

http://www.horizont.net/medien/nachrichten/Facebook-Studie-Wie-Native-Advertising-den-mobilen-Werbemarkt-pusht-139607

Blockchain as an infrastructure technology/philosophy

Quote: "A blockchain is a ledger of digital events with no central database. It runs simultaneously across thousands of computers, distributing the record across the world. The blockchain is like a collective brain that no one controls and everyone can view. It's both private and public. As a user, you encrypt your personal information, only allowing that data to be revealed when you make a transaction."

Sounds like the internet should be, huh?
I can't describe "blockchain" in easy words and I can't say I fully understood it, but I can say that anyone in digital should at least start to make themselves familiar with the concept. Here's a good way to start:

http://www.fastcoexist.com/3056481/how-the-technology-behind-bitcoin-is-going-to-change-the-lives-of-the-bottom-billion


Facebook recipe videos

The Washington Post made fun of all these recipe videos on Facebook, but I think you can actually learn something for all Facebook videos:

  • Make it square for the newsfeed and autoplay
  • Make it work without sound
  • Add clear, short headlines/subtitles
  • Most importantly: speed it up!!
  • Give me a reason to share, meaning: to express myself by sharing it

Watch it here:

and more about Facebook recipe videos, especially about Buzzfeed's Tasty with more than 8bn video views in barely a year:

The other side of distributed media: publisher panic

Search for "Buzzfeed" on this microblog (Strg+F) and you will find all you need to know about distributed media. The other media paradigm, "destination media", is getting more and more under pressure as the web ad business (banners) declines in price and probably even in volume and audiences are on mobile and social platforms, not typing in "www.newsdestination.xyz" to get their content - content comes to them. Interesting piece on NYT:

http://www.nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html?_r=0

Also interesting: the fight for attention within social feeds and how Buzzfeed's watermelon stunt marked a milesstone, also on NYT:

http://www.nytimes.com/2016/04/18/business/media/for-news-outlets-squeezed-from-the-middle-its-bend-or-bust.html

One minute on the internet [INFOGRAPHIC]

Numbers none of us can comprehend, but still (or therefore) very powerful in presentations. In any given minute (April 2016):

  • 293.000 Facebook status updates are published
  • 300 hours of video are uploaded on YouTube
  • 47.000 apps are downloaded (Android/iOS)
  • 119,000 USD of goods are ordered on Amazon


more:
http://www.excelacom.com/resources/blog/what-happens-in-an-internet-minute-how-to-capitalize-on-the-big-data-explosion

The art of pricing

Quote: "Pricing strategy is a huge part of many businesses, but - in the world of product and service design - it's relatively rarely discussed. There was no panel at SXSW 2016 discussing pricing strategy."

My experience is the same. We think about building great digital products, but after that out of nowhere comes a guy with a 100page spreadsheet and says that the app, the service, the product will cost an amount of X, and no one really questions this.

Very interesting article about pricing here:
https://medium.com/fluxx-studio-notes/the-first-rule-of-pricing-is-you-do-not-talk-about-pricing-1875caa39b89#.ive58z0r7

and another one on Netflix' pricing strategy here:
http://www.theatlantic.com/business/archive/2014/01/the-behavioral-psychology-of-netflixs-plan-to-charge-higher-prices/283367/

Both at the price of reading minutes, both a bargain!


Do we enter the post-writing web?

Lengthy, yet interesting article with an emphasis on Buzzfeed and their video business (BFMP). The larger question is that with Instagram fully visual, Snapchat fully visual, Facebook more and more video focused - and at the same time video & native being the only advertising areas where prices are good (for publishers), are we entering an era where the simple article consisting of written words and maybe some images becomes (economically) less and less valuable?

Read an article of written words on it:
http://gawker.com/welcome-to-the-post-writing-web-1771871720 

Bots vs. Apps

When Facebook says something like "threads are the new apps", it is hardly a coincidence when people start yelling "apps are dead". Quote from this Facebook news release:

"We're seeing a paradigm shift in how people engage. At Messenger we're thinking about how we can help you interact with businesses or services to buy items [...], order rides, purchase airline tickets [...] in truly frictionless and delightful ways. It is so much easier to do everything in one place that has the context of your last interactions, as well as your identity - no need to ever login - rather than downloading apps that you'll never use again and jumping around from one app to another"

Brace yourselves for the "bots vs. apps controversy". I haven't really made up my mind yet, but right now I think that with bots the way I imagine them, I can easily do without a number of apps that I only use infrequently and for very specific purposes. Here's a different, yet interesting take:

http://dangrover.com/blog/2016/04/20/bots-wont-replace-apps.html



If you want to know more about bots, here's a nice overview on VentureBeat:

http://venturebeat.com/2016/04/14/facebook-just-validated-the-bot-movement-for-businesses/

And one on Medium about different types of bots:

https://medium.com/@mg/bot-is-a-hilariously-over-simplified-buzzword-let-s-fix-that-f1d63abb8ba7#.vcly9swaz

Apr 13, 2016

Speed affects your web KPIs

We all know that, but it is always good to get your hands on numbers & statistics (there are not too many studies and researches accessible to me on this) that can prove his point. In this FT blog post we can see how your site performance impacts key metrics like page impressions per visit. Every second of slower load time costs a few percent:

http://engineroom.ft.com/2016/04/04/a-faster-ft-com/

Apr 10, 2016

Slack has 2.7mn DAU and 800k paid seats

I like Slack. But I uninstalled it because as much as it helped communication, it added too much to my stress level with constant notifications. However, in other work contexts than my specific one, it seems to be highly successful. It has an 8.3 billion evaluation, users spend 10 hours per weekday plugged into Slack... more nice numbers & stats in this TechCrunch article:

http://techcrunch.com/2016/04/01/rocketship-emoji/

Product design help: The "Unstuck Map"

We all know these "business canvas" and "ten types" templates which are great in a strategic context. if you are actually working, like hands-on, on a product, these fall short on so many levels. Here's help: "The Unstuck Map". Really like it.

http://www.designmadeforyou.com/img/unstuck-map-high-res.jpg

Sponsored Content on Facebook

We have seen sponsored content on Facebook for quite a while now. Not a single Football club that wouldn't do this, and "native" efforts from Buzzfeed to small publishers would also need Facebook posts to reach a significant audience. Now Facebook makes this a "real" category with some nice features like the sponsor being able to directly access the post stats and more.

http://www.wsj.com/articles/facebook-to-allow-media-companies-marketers-to-post-sponsored-content-1460116801

Apr 9, 2016

[German] Wie sich Facebook Reactions im Newsfeed Algorithmus niederschlagen

Endlich! :-) Erste Erkenntnisse sind da, wie der Newsfeed Algorithmus mit den Reactions umgeht - den neben "Like" können wir ja jetzt auch "Haha", "Love" usw. clicken. Es war fast zu vermuten: Die Geschichten, die starke emotionale Reaktionen hervorrufen, werden mehr angezeigt. Wobei das eine sicher die Folge des anderen ist, aber die Reihenfolge ist unklar .-)

Fanpagekarma hat sich 1,3 Millionen Posts angesehen und Stats&Research&Study gespielt. Neben einer hübschen Infografik hier ein paar Fakten:

  • Videos mit Wow/Haha Reaktionen werden 6,5x häufiger angesehen
  • Sorry-Links werden 4x häufiger geklickt
  • Angry-Posts haben 50% mehr Kommentare
  • Love-Posts werden 5,5x häufiger geteilt


Mehr: http://blog.fanpagekarma.com/2016/04/05/infografik-facebook-reactions-mehr-reichtweite-und-interaktion/?lang=de

People share less on Facebook

I am not one of those guys who think Facebook's end is imminent and who is convinced that if MySpace lost 250mn users in a few years, Facebook could easily manage to lose a billion in half the time. I think all of this is complete BS, which is why I am always sceptical when I read headlines that predict that Facebook will go down soon etc. But this article here has at least a few interesting stats and numbers in it, and frankly about something that many of us have noticed, but never had any measurable proof for it:

The article says that from 2014 to 2015, updates from users that consist of their own words and images and videos, have declined by 21%.

My personal opinion is that these contents have gone to messaging, and Facebook is well positioned with Messenger and WhatsApp, but for Facebook, the newsfeed, this has to be indeed bad news. Maybe live sharing and - mentioned in the article - algorithm changes that give "original" content by users more reach can slow this momentum down, but my theory is that we are just splitting up the content we produce:
Users now have the choice to decide what they want to "broadcast" on a public social network and what they want to share in flexible micronetworks - messengers. This has to happen on Facebook Newsfeed's expense as previously we just shared everything there. Nice read (unfortunately without the messenger angle):

http://www.inc.com/jeff-bercovici/facebook-sharing-crisis.html

Intercom's first pitch paper that raised 600k

Intercom is one of the most interesting companies out there when it comes to new, digital forms of CRM, customer interaction, systematic development of better customer relations. And i love their blog, by the way (click this link for their blog) - many smart people seem to work there.

The recent blog post is not typical for its content, but interesting for anyone who wants to pitch an idea to potential investors... the first deck that raised 600k (they recently had an investment round for 50mn, so ... they used the 60k wisely). It is 7 (!) slides plus the title page.

https://blog.intercom.io/first-pitch-deck/



Emoji Interpretations - Study

Very interesting research conducted about Emojis and what they mean to their recipients - especially since they are displayed differently when sent cross-plattform (i.e. from Apple to Microsoft). Short article here:

http://grouplens.org/blog/investigating-the-potential-for-miscommunication-using-emoji/

Full paper, PDF:

http://grouplens.org/site-content/uploads/Emoji_Interpretation.pdf