Apr 25, 2016

Facebook recipe videos

The Washington Post made fun of all these recipe videos on Facebook, but I think you can actually learn something for all Facebook videos:

  • Make it square for the newsfeed and autoplay
  • Make it work without sound
  • Add clear, short headlines/subtitles
  • Most importantly: speed it up!!
  • Give me a reason to share, meaning: to express myself by sharing it

Watch it here:

and more about Facebook recipe videos, especially about Buzzfeed's Tasty with more than 8bn video views in barely a year: