Apr 10, 2016

Sponsored Content on Facebook

We have seen sponsored content on Facebook for quite a while now. Not a single Football club that wouldn't do this, and "native" efforts from Buzzfeed to small publishers would also need Facebook posts to reach a significant audience. Now Facebook makes this a "real" category with some nice features like the sponsor being able to directly access the post stats and more.

http://www.wsj.com/articles/facebook-to-allow-media-companies-marketers-to-post-sponsored-content-1460116801