Apr 25, 2016

The art of pricing

Quote: "Pricing strategy is a huge part of many businesses, but - in the world of product and service design - it's relatively rarely discussed. There was no panel at SXSW 2016 discussing pricing strategy."

My experience is the same. We think about building great digital products, but after that out of nowhere comes a guy with a 100page spreadsheet and says that the app, the service, the product will cost an amount of X, and no one really questions this.

Very interesting article about pricing here:
https://medium.com/fluxx-studio-notes/the-first-rule-of-pricing-is-you-do-not-talk-about-pricing-1875caa39b89#.ive58z0r7

and another one on Netflix' pricing strategy here:
http://www.theatlantic.com/business/archive/2014/01/the-behavioral-psychology-of-netflixs-plan-to-charge-higher-prices/283367/

Both at the price of reading minutes, both a bargain!