Apr 25, 2016

The other side of distributed media: publisher panic

Search for "Buzzfeed" on this microblog (Strg+F) and you will find all you need to know about distributed media. The other media paradigm, "destination media", is getting more and more under pressure as the web ad business (banners) declines in price and probably even in volume and audiences are on mobile and social platforms, not typing in "www.newsdestination.xyz" to get their content - content comes to them. Interesting piece on NYT:

http://www.nytimes.com/2016/04/18/business/media-websites-battle-falteringad-revenue-and-traffic.html?_r=0

Also interesting: the fight for attention within social feeds and how Buzzfeed's watermelon stunt marked a milesstone, also on NYT:

http://www.nytimes.com/2016/04/18/business/media/for-news-outlets-squeezed-from-the-middle-its-bend-or-bust.html