May 28, 2016

Automotive Startups Overview

This is less of a great article and more of a helpful overview if you want to research the current state of automotive industry disruption as many startups are listed in this landcape type image (link below). What I like most though is the headline "Startups that are unbundling the car". That's how digital disruption always works: Since the analog world is based on material, we often had to buy bundles that we would have never chosen if we really had a choice. I have thousands of songs I don't like on vinyl records and CDs. I bought tens of thousands of articles in magazines I never read. We were often forced to buy stuff we would not choose: I bought audio and navigation systems at ridiclous prices from car companies that were realy terrible products, but it was just those that came with it -  bundle. So "unbundling" often is one key process in digital disruption, and this thought may even be worth more than this overview here:

https://www.cbinsights.com/blog/startups-drive-auto-industry-disruption/

Facebook tracks non-users

I remember a time when Facebook used to deny that the like button on millions of websites would not track and fingerprint users. Today, this is common knowledge. New is to use this ggantic resource to fingerprint non-users. FB's display abilities are so far ahead of any competition, it's incredible. And they have so much more potential.

http://www.theverge.com/2016/5/27/11795248/facebook-ad-network-non-users-cookies-plug-ins

May 12, 2016

How traditional media companies buy their disruptors

We all know this "disrupt yourself"-blabla any digital transformation consultant will give you, because death, tomorrow. And so on. I know this sentence wasn't fair, but anyway: most media companies have understood that it is way easier to use the cash they generated to invest cleverly in new, natively digital media companies rather than trying to boldly transform their own business in a hurry - they do that kind of transformation, too, but they can take their time and run their (still) profitable businesses as long as possible. Here's one good article with nice graphics about who invests where in media, especially the US media giants, but also Bertelsmann, Springer and others:

https://www.cbinsights.com/blog/big-media-startup-investments/

And also, there's this nice one picture that sums it all up:

http://www.hollywoodreporter.com/sites/default/files/custom/OldMedia-bankroll-Large.jpg

May 9, 2016

Spotify pushes for (original) video

Why shouldn't Spotify try to attract users for their subscription with more than just re-playing music that probably all other streaming services have, too? In Germany, they dropped a bomb by signing Sanft und Sorgfältig, a hugely popular radio show from public broadcast. But they also push for video, which, in my eyes, makes it clear that "the Netflix market" will end up in an oligopoly with 3,4 global services to satisfy your entertainment needs, and maybe - just maybe - some local or niche offerings. It really looks like "go big or go home".

http://www.theverge.com/2016/5/9/11638954/spotify-original-video-programming-ios-android

Libération on Instant Articles

The French publisher put all their stories on Facebook Instant Articles and share learnings after two months. Some very interesting insights in this LinkedIn piece. Overall: Traffic from Facebook did not suffer, monetization per article compared to mobile website is on par.

https://www.linkedin.com/pulse/lib%C3%A9ration-facebooks-instant-articles-xavier-grangier 

A bot that could be you

Bots are the big thing currently and I love to observe their development, being involved in chatbot projects more than 15 years ago (like this one). One product I have always dreamt of: A chatbot that emulates me. As a person. Here is one: http://techcrunch.com/2016/05/08/the-chat-bot-club/

Although this is built too much around messenger. What I would like is a standalone cloud code that could serve websites, apps, messenger bots, whatever, and let's me feed it with information. With stories of my past, photos, videos, with my views on politics, love, philosophy, whatever. I could feed that thing until my last days, but then, it would be there for later generations of friends or whoever to be able to talk to me and learn about my life and ideas and whatnot. Anyone wants to build that as a product?

And this looks to complicated for me right now .-)
https://www.itsabot.org/

Psychographics vs Demographics: Netflix says forget age, gender

40 is the new 30, 50 year olds listen to the music their children like... we all know that nowadays, a 44 year old guy could be me (eternal 29) or the oldest dude around. Still, many companies define target groups along with demographics. Netflix says that age and gender cannot be used at all to predict taste (may be pretty important when you design products or create advertising for "target groups"). And Netflix doesn't care about Geography either (but for advertising and marketing, I think, Geography is a different case).

Short: http://fortune.com/2016/03/27/netflix-predicts-taste/

Full feature: http://www.wired.com/2016/03/netflixs-grand-maybe-crazy-plan-conquer-world/

A view into Magic Leap

Magic Leap has, before launching a commercial product, raised 735 million USD in a Series C at a 4.5bn valuation. Crazy. But I imagine that investors who believe a 4.5bn valuation may have some insights, and probably product tests, that we have yet to experience. Even if the numbers were half, they would be unbelievable. So I am always keen to get to know more about what exactly they are building. If they fulfill half the promise from this video: give them a 10bn valuation.

https://www.facebook.com/HuffPostUK/videos/1108917512509313/

[German] Snapchat verdoppelt Penetration bei Teens in einem Jahr

Bravo Jugendmedienstudie: WhatsApp ist mit Abstand meistverbreiteter Service bei Teens in Deutschland mit 91% Penetration. Es folgen YouTube, Instagram und - Snapchat. Von 17% auf 35% Verbreitung in einem Jahr. Damit hat Snapchat Facebook bei Teens überholt.
Mehr:

http://meedia.de/2016/04/25/snapchat-ueberholt-facebook-bravo-untersucht-mediennutzung-von-teenies/