May 12, 2016

How traditional media companies buy their disruptors

We all know this "disrupt yourself"-blabla any digital transformation consultant will give you, because death, tomorrow. And so on. I know this sentence wasn't fair, but anyway: most media companies have understood that it is way easier to use the cash they generated to invest cleverly in new, natively digital media companies rather than trying to boldly transform their own business in a hurry - they do that kind of transformation, too, but they can take their time and run their (still) profitable businesses as long as possible. Here's one good article with nice graphics about who invests where in media, especially the US media giants, but also Bertelsmann, Springer and others:

https://www.cbinsights.com/blog/big-media-startup-investments/

And also, there's this nice one picture that sums it all up:

http://www.hollywoodreporter.com/sites/default/files/custom/OldMedia-bankroll-Large.jpg