May 9, 2016

Libération on Instant Articles

The French publisher put all their stories on Facebook Instant Articles and share learnings after two months. Some very interesting insights in this LinkedIn piece. Overall: Traffic from Facebook did not suffer, monetization per article compared to mobile website is on par.

https://www.linkedin.com/pulse/lib%C3%A9ration-facebooks-instant-articles-xavier-grangier