May 9, 2016

Spotify pushes for (original) video

Why shouldn't Spotify try to attract users for their subscription with more than just re-playing music that probably all other streaming services have, too? In Germany, they dropped a bomb by signing Sanft und Sorgfältig, a hugely popular radio show from public broadcast. But they also push for video, which, in my eyes, makes it clear that "the Netflix market" will end up in an oligopoly with 3,4 global services to satisfy your entertainment needs, and maybe - just maybe - some local or niche offerings. It really looks like "go big or go home".