Jun 14, 2016

Facebook video rise at the expense of engagement

Facebook (native) video is still growing and will get a lot more important to publishers once Facebook introduces serious monetization models (probably when display and app install ads will start slowing down). The rise of video obviously happens to the expense of engagement (comment, like, share), as shown in a study by NewsWhip. They monitored the top 10 English speaking publishers, including natives like BuzzFeed or HuffPo and traditional publishers like NYT, Guardian or BBC.

https://www.newswhip.com/2016/05/facebook-engagement-restructure/
http://fortune.com/2016/05/30/facebook-video-engagement/