Jun 14, 2016

Snapchat launches advertising API

We will see Snapchat "growing up" - not in terms of filters, but making a (left hand) real messenger with according business models and a (right hand) real newsfeed, too (read my view on Snapchat here). One major step must be the Snapchat advertising API as decribed in this article here. Also, there are a number of interesting stats, like 150mn MAU, 66% of them posting (!) daily, 60% smartphone penetration among US 13-34 year olds. More:

http://www.adweek.com/news/technology/snapchat-launches-colossal-expansion-its-advertising-ushering-new-era-app-171924