Aug 9, 2016

First numbers on PokemonGo

Slice Intelligence and App Annie were among the first to put together some statistics around PokemonGo. Since the game is so new - not even a month old, we have to be careful with these numbers, but they give us an idea about the impact the game may have. Slice points out that PokemonGo lures new players into the mobile gaming market - 53% of those who made a purchase in the Niantic-run AR game had "one or fewer" in-app purchases within the last six months. App Annie assumes the game makes around 10 million USD a day - and does not cannibalize other games (which supports the Slice observation in some sense). It could be a real breakthrough for location based /alternate reality / augmented reality apps of all kinds.