Sep 7, 2016

How long it takes for an innovation to seep into culture

Very interesting post that points out how it is not technology that drives change, but our collective response to the options and opportunities presented by technology. It shows a path of seven steps for big breakthroughs, and postulates a time frame of around 30 years:

- First, no one's heard of you
- Then they've heard of you but think you're nuts
- Then they understand your product, but think it has no opportunity
- Then they view your product as a toy
- Then they see it as an amazing toy
- Then they start using it
- Then they couldn't imagine life without it

Replace "they" with "we", as a market, as a society. I don't necessarily agree with the 30 year perspective as the examples given in the post are not from our digitized area, but still the article is inspiring and worth reading.

http://www.collaborativefund.com/blog/when-you-change-the-world-and-no-one-notices/