Oct 13, 2016

Publishers on Instagram & Snapchat stories

It is hard to convince companies and especially publishers to invest in their Instagram and Snapchat teams as monetization or traffic generation is far away from the levels Facebook can provide; therefore, many agree to "play around" on these channels, but are reluctant to really invest in resources and learnings without getting an immediate return. Seen from Germany/Europe, the situation in the US seems to be a bit different. Here are two interesting links:

How Snapchat is used by publishers, with statements from HuffPo, Mashable, NPR, TheVerge and others:
http://www.niemanlab.org/2015/02/snapchat-stories-heres-how-6-news-orgs-are-thinking-about-the-chat-app/

And here's why Business Insider favours Instagram stories over Snapchat:
http://digiday.com/publishers/insider-betting-instagram-stories-instead-snapchat/